10 reasons the Middle East Watch & Jewellery Show is a must-visit in Sharjah
More than 500 brands from 19 countries will gather in UAe for the 58th edition
SHARJAH – With the 58th edition of the Middle East Watch & Jewellery Show set to open on 30 September and run until 4 October 2026, Expo Centre Sharjah is preparing to welcome watch and jewellery enthusiasts, as well as visitors with a passion for design and luxury.
The five-day event will bring together more than 500 brands from 19 countries, creating a broad showcase of watches, jewellery, gemstones and craftsmanship. With an international line-up of exhibitors, the show will bring brands, designs and global markets together under one roof, giving visitors the opportunity to explore the sector from multiple perspectives.
Here are 10 reasons to discover the 58th edition.
More than 500 brands
The show will give visitors the opportunity to explore more than 500 brands in one destination, offering a wide variety of designs and collections. The concentration of exhibitors allows visitors to discover diverse products and collections during a single visit, without travelling between different destinations.
International participation
The participation of 19 countries strengthens the show’s international presence, while five international pavilions representing Hong Kong, India, Italy, Singapore and Thailand add a global dimension to the event. Together, they will give visitors the opportunity to explore the diversity of international markets and discover different approaches and traditions in watchmaking and jewellery craftsmanship.
Latest designs
The diversity of brands and exhibitors creates an opportunity to discover new designs and collections from across the world of watches and jewellery. Visitors can also keep up with emerging industry trends, from the design of individual pieces to the ways collections are presented and developed.
Jewellery and gemstones
The show offers visitors the opportunity to explore a wide range of jewellery products, including jewellery, gold, diamonds and gemstones. The extensive showcase brings together different materials, craftsmanship and design approaches, providing a broad look at the products and styles represented across the sector.
Dedicated watch showcase
The experience extends beyond jewellery, with a diverse selection of watches and brands specialising in the sector. This makes the event a destination for watch enthusiasts as well as jewellery lovers, with visitors able to explore the collections and offerings presented by participating brands.
Diverse styles
From classic designs to contemporary trends, the participating brands and countries reflect the wide range of styles that define the watch and jewellery industry. The variety also gives visitors greater scope to compare different offerings and discover designs that match their individual tastes and interests.
More than 30,000 square metres
The 58th edition will be held across more than 30,000 square metres at Expo Centre Sharjah, reflecting the scale of participation and providing space for brands, international pavilions and exhibits. The expansive venue will allow visitors to explore a broad selection of exhibitors during a single visit.
Direct brand engagement
Visitors will have the opportunity to engage directly with participating brands and explore their collections up close, making the experience more interactive than simply viewing products. They can also gain a closer understanding of collections and their details directly from exhibitors.
Public and industry platform
The show is not aimed solely at watch and jewellery enthusiasts. It also brings together exhibitors, industry professionals and sector stakeholders, creating a platform for interaction between brands, visitors and the trade community. This reinforces its role as a specialised platform for the watch and jewellery industry.
More than five decades
The 58th edition continues the legacy of the Middle East Watch & Jewellery Show, which has established itself as one of the region’s leading specialised exhibitions. Through the event, Expo Centre Sharjah continues to attract brands and exhibitors from diverse international markets to the emirate.
With this breadth of participation brought together in a single edition, the Middle East Watch & Jewellery Show offers visitors an opportunity to view products, discover designs, connect with brands and explore the diversity of global markets. The event also provides a closer look at the many styles, materials and craftsmanship represented across the worlds of watches and jewellery.